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Disinformation is part and parcel of social media’s business model, new research shows

Mar 26, 2024

Deceptive content on social media is being monetised by digital platforms, advertisers, and influencers

20 Awesome Examples Of Social Media Marketing

Mar 24, 2024

Successful social media campaigns have one thing in common: They provide value to their audience. Here are 20 examples to inspire you.

What Is Digital Marketing? Types, Strategies & Best Practices

Mar 20, 2024

Digital marketing is one of the most popular and powerful ways to generate awareness, interest and sales for your products or services. As the name implies, digital marketing is conducted via digital avenues, including social media, websites, search engines, email and text messaging. For optimal

Overrated: Social media viewed as overly important by businesses, marketers say

Mar 06, 2024

Digital marketing techniques are increasingly being viewed by marketers as overrated by businesses.

What's the Future of Video Content in Digital Marketing?

Mar 05, 2024

50+ Must-know social media marketing statistics for 2024

Feb 28, 2024

Looking for the latest social media statistics? Here are the must-know data points and developments to guide your campaigns in 2024.

Global social media users pass 5 billion milestone 

Feb 28, 2024

New report finds that the world averaged 8.4 new social media users per second over the past year.

Influencers who fail to disclose ads are 'tarnishing industry and brands'

Feb 22, 2024

97% of influenccers post commercial content on social media but only 20% systematically indicate that it is advertising.

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap 

Feb 20, 2024

The Digital Marketing Institute introduces its AI course to equip marketers with a strong skillset surrounding AI optimisation.

‘Bullish’ marketing industry plans to boost spending power in 2024

Feb 12, 2024

73% of marketing decision makers set to increase their marketing budgets in 2024.

Marketing Pros Mostly Optimistic on AI With a Hint of Concern

Feb 07, 2024

Who in marketing is using artificial intelligence? And what do people feel about it? Check out the findings from Filestage’s recent study.

11 Content Marketing Trends That Will Transform CX in 2024

Jan 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies.

Brands spent $930bn on social media advertising since 2017

Jan 23, 2024

Statista expects brands to spend almost $220bn on social media advertising in 2024 or nearly 330% more than back in 2017.